Free Essays on Romeo And Juliet

to firearms. To attempt to remain with the first attributes of the play, the characters called their firearms â€Å"Sword 9mm.† He likewise kept the language as Shakespeare had composed it just in light of the fact that that was something that he believed he was unable to change. Luhrmann may have refreshed the setting of the play, yet he really utilized significantly more of the composed discourse... Free Essays on Romeo And Juliet Free Essays on Romeo And Juliet Romeo and Juliet, by William Shakespeare, was a romantic tale that finished in disaster. Numerous characters in the story acted before intuition, in doing this, they all hinted at the passings of Romeo and Juliet. Three of the primary characters that acted before learning all the data were Romeo, Juliet, and Capulet. Romeo and Juliet were mystery darlings from two fighting families; Romeo a Montague, Juliet a Capulet. They began to look all starry eyed at from the start sight and were hitched inside days. Their affection must be left well enough alone and the main individuals that thought about them being hitched were the medical caretaker and Friar Laurence. Minister just weds them since he figures it will enable the families to show signs of improvement, and conceivable end their fight. It didn’t help by any stretch of the imagination, it just caused Tybalt to get in a battle with Romeo, which caused Mercutio to go to bat for Romeo, that prompted Tybalt executing Mercutio, a nd everything finished when Romeo slaughtered Tybalt while in an anger. Romeo, Juliet, and Capulet all carried on of numbness, bringing about the heartbreaking demise of Romeo and Juliet. Romeo was a character that acted before knowing all the data, and it cost him his life. After Romeo murdered Tybalt, Prince exiled him from the boulevards of Verona. From that point he moved to Mantua and anticipated news from the Friar. At the point when he didn't hear anything from Friar he chose to return into Verona and see his Juliet. On his way there he stops to see a pharmacist to get a toxin that would murder him. â€Å"Hast thou no letters to me from the minister? /No issue. Get thee gone/And recruit those ponies. I’ll be with thee straight. /Well, Juliet, I will lie with thee tonight.† (5,1,31-32 and 34). In the event that he would have contemplated what he was doing, or even gone to the Friar to perceive what occurred, he wouldn’t have gone to the pharmacist to get the toxic substance. At the point when he showed up he saw Juliet lying â€Å"dead.† He cherished her so much that on the off chance that she were dead he would need to be dead additi onally, so he took the toxin and k... Free Essays on Romeo And Juliet Romeo and Juliet Romeo and Juliet is one of Shakespeare's plays about disaster. It is around two sweethearts who end it all when their quarreling famillies keep them from being together. The play has numerous characters, each with its own job in keeping the plot line. A few characters have next to no to do with the plot however some have the plot rotating around them. Minister Lawrence doesn't have particularly time in front of an audience yet the time he has is vital to the plot line. Through his words Friar Lawrence shows the he is a well meaning, yet now and again shallow, man who isn't reluctant to face challenges to help other people One of Friar Lawrences most great attributes is the manner by which well meaning he is. He may accomplish something strange on the off chance that he figures the result will help somebody he thinks about. For instance, when he says In one regard I'll thy right hand be; for this union may so cheerful demonstrate, to turn your family units antipathy to unadulterated love.(Act 2, Scene 3), he is stating that the main explanation he will wed Romeo and Juliet is on the grounds that he trusts that the marriage will end the threats between the two houses. At the point when he says Will Romeo by my letters know our float, and here will he come; and he and I will watch thy waking, and that very night will Romeo bear thee to Mantua. (Act 4, Scene 1), he discloses to Juliet how everything will be OK. Sadly, for all his sincere goals the play despite everything closes in disaster. Minister Lawrence is a man who isn't reluctant to face challenges when he feels it is neccesary to support somebody. For instance in Act 2, Scene 6, when he weds Romeo and Juliet, he is taking a chance with his notoriety for being a Friar so he can support the two sweethearts. Likewise, when he says Take thou this vial, being then in bed, and this refined alcohol drink however off; (Act 4, Scene 1), he is recommending that Juliet drink a mixture so she may feighn her own passing and abstain from wedding Paris. This is an extr... Free Essays on Romeo And Juliet Romeo and Juliet, is an account of two youthful sweethearts, whose adoration was bound for obliteration. They didn't envision that their adoration would prompt the disasters that it did. These two youngsters did nothing incorrectly with the exception of begin to look all starry eyed at. Three parts of their decimation incorporated the fight between the two families, the medical caretaker and her selling out of Juliet and the most significant part of everything is destiny. The fight between the two families was one factor that added to the affection for Romeo and Juliet being bound for obliteration. From old resentment break to new insurrection. (Romeo and Juliet, Prologue, pg.2 l.3) The two families, Montagues and Capulets, had numerous issues. There was abhor between the two families to such an extent that even the hirelings loathed one another. This quarrel would have caused numerous issues for Romeo and Juliet: These two youthful darlings knew this also, this is the reason they stayed quiet about their marriage. On the off chance that their folks found their mystery, they would have made their kids' lives hopeless. Romeo and Juliet would not have had the option to see each other. Both of these families were extremely difficult and there was barely anything that would have caused them to become companions. In the preamble we discover that the main way the struggle could be finished was by the passings of Romeo and Juliet. Doth with their passing cover their parent's struggle. (Romeo and Juliet, Prologue, l.8) Neither the Montagues or the Capulets would have acknowledged the marriage. Keeping the marriage a mystery caused Romeo and Juliet to go to others for help. In some cases these individuals offered them an inappropriate guidance or just double-crossed them.... Free Essays on Romeo And Juliet Notice at whatever point Juliet looks for help, the individuals near her will in general consistently let her down? Why would that be? Aren’t your companions or relatives assume to be the ones who are consistently there for you, and never allowed you to down? Well not in Juliet’s case. Shakespeare, the creator of Romeo and Juliet composed the story in a manner that Juliet a fundamental character in the story, at whatever point looks for direction from her loved ones, particularly when she needs it most, is constantly deceived or let down. In the accompanying sections, I will clarify how, Lady Capulet, Friar Lawrence and Romeo deceived her, and how this caused Juliet to settle on an inappropriate choices throughout her life. Above all else, Lady Capulet is Juliet’s mother. A mother is assume to be near her little girl, and is the individual who knows and comprehends Juliet the most. In any case, for this situation her mom is the main individual to allow her to down. For instance, when Lord Capulet settled on the choice in act three scene 5 that Juliet ought to wed Paris, her mom went to bat for that choice despite the fact that she realized that Juliet would not like to wed Paris. I figure her mom ought to of been on Juliet’s side, since she's her mom and she has involvement with marriage and should know wedding somebody you don't care for is certifiably not a smart thought. Additionally, another selling out by Lady Capulet is that she instructs Juliet to pass judgment on men by their cash, their social status and their appearance. For instance, she prescribed Paris to Juliet on the grounds that he is rich, gorgeous and on the Capulet’s side. This isn't acceptable. Since Juliet truly loves Romeo, and when her mom makes statements like that, it truly makes Juliet upset, since Ro! meo isn't rich, and their family abhors her family and the other way around. These focuses show how shallow Lady Capulet’s character is. This forestalls Juliet to ask exhort from her mom, and can't get direction from her. Furthermore, Friar Lawrence is the second individual who sells out and lets-... Free Essays on Romeo And Juliet Romeo and Juliet is one of Shakespeare's plays about catastrophe. It is around two darlings who end it all when their fighting famillies keep them from being together. The play has numerous characters, each with its own job in keeping the plot line. A few characters have next to no to do with the plot yet some have the plot rotating around them. Monk Lawrence doesn't have especially time in front of an audience however the time he has is critical to the plot line. Through his words Friar Lawrence shows the he is a well meaning, yet once in a while silly, man who isn't reluctant to face challenges to help other people One of Friar Lawrences most positive attributes is the manner by which well meaning he is. He may accomplish something strange on the off chance that he figures the result will help somebody he thinks about. For instance, when he says In one regard I'll thy colleague be; for this coalition may so cheerful demonstrate, to turn your family units animosity to unadulterated love.(Act 2, Scene 3), he is stating that the main explanation he will wed Romeo and Juliet is on the grounds that he trusts that the marriage will end the threats between the two houses. At the point when he says Will Romeo by my letters know our float, and here will he come; and he and I will watch thy waking, and that very night will Romeo bear thee to Mantua. (Act 4, Scene 1), he reveals to Juliet how everything will be good. Tragically, for all his honest goals the play despite everything closes in disaster. Minister Lawrence is a man who isn't reluctant to face challenges when he feels it is neccesary to support somebody. For instance in Act 2, Scene 6, when he weds Romeo and Juliet, he is taking a chance with his notoriety for being a Friar so he can support the two darlings. Likewise, when he says Take thou this vial, being then in bed, and this refined alcohol drink thou

The 5th Amendment Essay -- essays research papers

          The fifth Amendment      Basically, the fifth Amendment expresses that nobody will be accused of capital violations without a Grand Jury's authorization, aside from in cases in regards to the military while under help in wartime or on the other hand open peril. Nobody can be put being investigated again for a similar wrongdoing. You can't be compelled to affirm yourself. That nobody ought to be executed, imprisoned, or have property seized without a legitimate point of reference. Additionally you can't be gotten through merciless or uncommonly discipline. On the off chance that private property is seized for open use, that the proprietor must be made up for their misfortunes decently. It additionally restricts hardship of life, freedom, or property without Due Process of the law.      The fifth Amendment is likewise frequently refered to as the Double Jeopardy Change. The Constitution doesn't state that people can't be put on trail again for a similar offense. The Constitution says that should he litigant be attempted again on a similar charge or charges, that they can't be executed or detained for life without the plausibility of parole.      The fifth Amendment is additionally here and there considered the "Take the Fifth" Amendment. It expresses that no respondent can be compelled to affirm against themselves in a criminal case. When having sworn to tell the truth, you are required to come clean, regardless of whether that fact was to placed you in inconvenience. Taking the fifth a...

A Step By Step Guide to Practicing Focused Meditation

A Step By Step Guide to Practicing Focused Meditation More in Self-Improvement Meditation Happiness Stress Management Spirituality Holistic Health Inspiration Brain Health Technology Relationships Focused meditation can be a useful tool for people who want to try using meditation for stress relief. This meditation style allows you to focus your attention on an object, sound, or sensation rather than trying to achieve a clear mind without a specific focal point. Focused meditation is also feasible without an instructor or teacher, which makes it accessible to anyone with a few minutes of time, something to focus on, and a quiet place. What Is Focused Meditation? Focused meditation involves focusing on something intently as a way of staying in the present moment and slowing down the inner dialogue. Unlike classic meditation â€" where you focus on nothing to quiet your mind â€" with focused meditation, you still remain in the present, but focus wholly on one thing, typically sensory stimulus like sounds, visual items, tactile sensations, tastes, smells, and even your own breathing â€" much like mindfulness meditation techniques. 5 Steps to Focused Meditation Starting your practice involves just a few steps that will come more and more easily with time. Begin with five-minute sessions and work your way up to longer periods of time as you become more comfortable with the exercise. Youll need to find a quiet place where you wont be interrupted. These short sessions of focused meditation can be practiced anywhere at any time, whether you are in the comfort of your own home or in an office at work. The key is to practice your focused meditation in an environment that is calm. Choose a target for your focus. Focusing on your breath is a good choice since it is usually the entry point to any meditation practice.Get into a comfortable position. Sit upright. If you are sitting on a chair, sit right on the edge of it, relaxing into your pelvic bones with your feet on the floor. If you are sitting on the ground, preferably propped yourself up with a cushion or block so that your thighs are relaxed and your spine remains tall. Relax your body. Loosen your shoulders and breathe from your belly. You can cross your legs but you dont have to if youre more comfortable in another position, just as long as you can fully relax without falling asleep.Turn your attention to your chosen target. Zero in on the sensations including the sound, smell, sight, and details of your focal point. The idea isnt to think about it but simply to experience it, being fully present in the moment. If you are focusing on your breath, for example, pay attention to the sensations you experien ce as you inhale and exhale each breath.Calm your inner voice. If your internal monologue starts to analyze your target or begins to rehash stressful situations of the day, worry about the future, make a list for grocery shopping, or anything else, gently turn your attention back to your chosen target and the sensation it provides. You may be focusing on something, but the goal is to maintain a quiet mind.Dont worry about failure.  If you find your mind engaging you and realize that you’re not being fully present with the sensations of your chosen target, don’t let your inner perfectionist beat you up for doing it wrong. Simply congratulate yourself for noticing and return back to the present moment and the sensations youre experiencing. Tips for Focused Meditation Though you can start practicing focused meditation in just five steps, that doesnt mean each session will be easy, particularly in the beginning. Keep these tips in mind to help develop a practice thats tailored to your experience, environment, and enjoyment: Give it time. Meditation often takes practice. If you’re expecting to do it perfectly, you may actually create more stress for yourself. Feeling discouraged may prevent you from sticking with it.Start with shorter sessions. Five minutes is perfect for beginners. Work your way up to longer sessions over time. With practice, this type of meditation becomes easier and more effective.Try another meditation practice. If the experience is frustrating and you don’t really want to continue, you may find more success with other types of meditation like the karate  breathing  meditation.Choose the best time for you. Many people find that focused meditation (or any meditation practice) is a great way to begin their day. A morning meditation practice can do wonders for keeping you calm and reminding you to be mindful  throughout the day.?? Others choose to meditate after work as a way to wind down from their busy schedules and refocus on family and home. Think of it as a great way to leave w ork stress where it should be â€" at work. A Word From Verywell Once you build your foundation, youll start noticing the benefits of meditation, including stress relief, improved memory, and more self-awareness.?? And like any new-to-you hobby or activity, the more you practice, the easier and more intuitive your focused meditation practice will become.

Huygens Principle of Diffraction

Huygens principle of wave analysis helps you understand the movements of waves around objects. The behavior of waves can sometimes be counterintuitive. Its easy to think about waves as if they just move in a straight line, but we have good evidence that this is often simply not true. For example, if someone shouts, the sound spreads out in all directions from that person. But if theyre in a kitchen with only one door and they shout, the wave heading toward the door into the dining room goes through that door, but the rest of the sound hits the wall. If the dining room is L-shaped, and someone is in a living room that is around a corner and through another door, they will still hear the shout. If the sound were moving in a straight line from the person who shouted, this would be impossible because thered be no way for the sound to move around the corner. This question was tackled by  Christiaan Huygens (1629-1695), a man who was also known for the creation of some of the  first mechanical clocks  and his work in this area had an influence on Sir Isaac Newton  as he developed his particle theory of light. Huygens Principle Definition The Huygens principle of wave analysis  basically states that: Every point of a wave front may be considered the source of secondary wavelets that spread out in all directions with a speed equal to the speed of propagation of the waves. What this means is that when you have a wave, you can view the edge of the wave as actually creating a series of circular waves. These waves combine together in most cases to just continue the propagation, but in some cases, there are significant observable effects. The wavefront can be viewed as the line tangent to all of these circular waves. These results can be obtained separately from Maxwells equations, though Huygens principle (which came first) is a useful model and is often convenient for calculations of wave phenomena. It is intriguing that Huygens work preceded that of James Clerk Maxwell by about two centuries, and yet seemed to anticipate it, without the solid theoretical basis that Maxwell provided. Amperes law and Faradays law predict that every point in an electromagnetic wave acts as a source of the continuing wave, which is perfectly in line with Huygens analysis. Huygens Principle and Diffraction When light goes through an aperture (an opening within a barrier), every point of the light wave within the aperture can be viewed as creating a circular wave that propagates outward from the aperture. The aperture, therefore, is treated as creating a new wave source, which propagates in the form of a circular wavefront. The center of the wavefront has greater intensity, with a fading of intensity as the edges are approached. It explains the diffraction observed, and why the light through an aperture does not create a perfect image of the aperture on a screen. The edges spread out based on this principle. An example of this principle at work is common in everyday life. If someone is in another room and calls towards  you, the sound seems to be coming from the doorway (unless you have very thin walls). Huygens Principle and Reflection/Refraction The laws of reflection and refraction can both be derived from Huygens principle. Points along the wavefront are treated as sources along the surface of the refractive medium, at which point the overall wave bends based upon the new medium. The effect of both reflection and refraction is to change the direction of the independent waves that are emitted by the point sources. The results of the rigorous calculations are identical to what is obtained from Newtons geometric optics (such as Snells law of refraction), which was derived under  a particle principle of light—although Newtons method is less elegant in its explanation of diffraction. Edited by Anne Marie Helmenstine, Ph.D.

Romanesque And Gothic Architecture As 90821 - Mckenzie Henare

Romanesque and Gothic Architecture AS 90821 - McKenzie Henare Catholicism expresses its faith and relationship with God through many techniques whether it be art, teachings, scriptures or architecture. Extravagant cathedrals built show our relationship and faith in God. But when theories and ideas about why the styles are what they are. There was a time where the original Romanesque architecture became outdated and Gothic architecture was the new style that showed our faith and relationship with God. Reasons for the extreme change include social reasons, technological reasons and theological reasons. Social Reasons Social reasons include the prosperity and property boom of the middle ages which range between the thirteenth and nineteenth centuries. Growth in agriculture was caused by the unproductive land being bought and developed into land that could produce masses of income. Swamps were drained and forests and bushland cut down to increase space for business, buildings and expansion of society. The order of the Cistercians is highly known as the influence that encouraged barren lands to be cultivated, it was the monks that fulfilled these orders. Advancements in agricultural tools replace manual labour, such as the double edged plow completed the job in half the time a manual labourer would. Due to the increasing amount of land and agriculture lead to the boom of growth of towns. Obviously the natural spark of business arises and towns become overrun with people

Social Marketing Company (Smc) Free Essays

Social Marketing: A Success Story in Bangladesh Mahbubur Rahman, MA, MBA 1 and Toslim Uddin Khan, MA, MSS, MBA 2 Social Marketing Company (SMC) is the largest privately managed social marketing organization in the world for a single country. It is a significant contributor to the reproductive and child health services in Bangladesh. The on-going social marketing programs of SMC include family planning, child health, disease prevention and maternal and neonatal health. We will write a custom essay sample on Social Marketing Company (Smc) or any similar topic only for you Order Now SMC’s mission is to improve the quality of lives of vulnerable and less privileged population primarily in public health issues through sustainable social marketing efforts in collaboration with national and international governments and donors. Social marketing is the application of commercial management techniques for popularizing and selling products and services that offer clear benefits to the people at prices they can buy. Thus, easy accessibility through wide availability and high affordability forms the key element of social marketing. The model of social marketing SMC adopted and continues to practice has two components – multi-strategy communications for initiating desired behavior change, and suitable, affordable, readily accessible product and service for sustaining the changed behavior using the techniques of commercial marketing. Because of its remarkable success and its sheer size, social marketing in Bangladesh has become a model of best practices and attracted international attention. Two premier USA based graduate schools of business included the case study on social marketing program in Bangladesh in their curricula, which is an entire chapter of the renowned book titled â€Å"Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World† written by Philip D. Harvey. The case on SMC is also included in the â€Å"Asian Marketing Casebook† written by Noel Capon and Wilferied R. Vanhonacker. SMC is ISO 9001-2000 certified company. The company is awarded International Star Award for Leadership in Quality (ISLQ) in 2008 by the Business Initiative Directions (BID) a Madrid-based business organization committed to build better business reputation worldwide. Contribution of SMC to the National Program Social marketing of contraceptives and ORS has proven to be a major contributor to achievement of the health and population objectives of the Government of Bangladesh. Population science experts used three critical measures of contraceptive effectiveness – Total Fertility Rate (TFR)3, Couple Year of Protection (CYP)4 and Contraceptive Prevalence Rate (CPR)5. Between 1975 and 2007, the total fertility rate of the country dropped from 6. 3 to 2. 7, and the overall contraceptive prevalence rate among currently married women rose from 8 percent to 56 percent, with modern contraceptive use at 48 percent (BDHS, 2007). SMC is significantly contributing in the modern contraceptive methods to achieve national contraceptive goals. BDHS shows that 35 percent of the modern contraceptive users use SMC brand contraceptives (four out of ten pill users, six out of 1 Head of Marketing, Social Marketing Company Head or Research and MIS, Social Marketing Company The average number of children that would be born alive to a woman (group of women) during her lifetime 4 It is estimated that one CYP is provided by 150 condoms or 15 oral pill cycles or 4 vials of injectables. 5 Contraceptive prevalence rate is defined as the percent of Married Women of Reproductive Age using family planning method. 2 1 ten condom users and two out of ten injectables users use SM C brand). According to the Consumers Retail Audit, SMC brand condoms have 81 percent share of the retail market while SMC brand OCP have 90 percent of retail market share (ACNielsen, 2008). SMC distributes approximately 100 million pieces of condoms, 40 million cycles of oral pills and one million vials of injectables annually through out the country. ORSaline was launched in late 1985 to enhance the availability of ORS to address mortality and morbidity due to diarrhea among under 5 children in Bangladesh. The usage of packaged ORS in diarroheal cases among the under five children has increased from 61 percent in 2000 to 77 percent in 2007 (BDHS, 2007). According to the Consumers Retail Audit, ORSaline-N brand of SMC is the market leader of ORS retail market with more than 59 percent share (ACNielsen, 2008). SMC distributes approximately 180 million sachets of ORS yearly throughout the country. Evolution of Social Marketing Company The concept of social marketing came to Bangladesh in 1974 when the social marketing project was initiated to challenge rapid population growth by making contraceptive products widely accessible at a price affordable to the general people. The project was initiated by a US-based non-profit organization Population Services International (PSI) in agreement with the Government of Bangladesh (GOB), and with funding from United States Agency for International Development (USAID). In 1990, the project transformed into Social Marketing Company – a not-for-profit private limited company, and since being operated under a voluntary Board of Directors consisting of eminent personalities with private and public sector expertise in different fields. From 1997, SMC had been the social marketing partner in the USAID funded National Integrated Population and Health Program (NIPHP) under a Cooperative Agreement. After end of NIPHP, SMC signed a new Cooperative Agreement with USAID as a partner of USAID Bangladesh Health and Population Program (UBHPP) effective from January 2008. Sales and Distribution Network SMC has one of the most established, extensive and efficient distribution networks in Bangladesh. Nationwide coverage is carried out through twelve offices located in major division and district towns of the country. This enables SMC’s a little over 100 men-strong sales force to distribute products to the far-flung outlet promptly and regularly. On an average, about 223,000 outlets are served by SMC sales force each year of which approximately 35 percent are pharmacies and the rest are nonpharmacies including grocery stores and kiosks. Stocks at the sales offices are replenished through large delivery trucks at scheduled intervals. The sales force cover the territory by SMC’s fleet of delivery vans, motorbikes and boats whenever necessary. In order to ensure efficient and secured storage of all SMC products, SMC has constructed a central warehouse (CWH) and a packaging unit located at Bhaluka, Mymensingh in 2008. The CWH is constructed with necessary warehousing needs like adequate passageway for transporting goods, ventilation, natural light or scope for increasing artificial lighting, optimum space areas for stacking goods as per standard storing guidelines. The widespread sales and distribution efforts of SMC contributed to make its products widely available in the retail outlets across the country. The product availability study showed that 84 percent of the retail pharmacy outlets have at least one SMC brand of Oral Contraceptive Pill (OCP) while 82 percent pharmacy outlets have at least one SMC brand of condom and 91 percent pharmacy outlets have at least one SMC brand of ORS. In addition to pharmacy outlets, SMC sales condom and ORS in 2 he non-pharmacy outlets as a strategy to increase accessibility and availability of the products. One in every five non-pharmacy retail outlets of the country has SMC brand condom and more than two in every five non-pharmacy retail outlets have SMC brand ORS countrywide (Pathway, 2007). The Table 1 shows the availability of SMC products in the retail outlets. Table 1: Availability of SMC Brand OCP, Condom and ORS by Pharmacy and Non-pharmacy Retail Outlets (in percentage) Brand Pharmacy Non-pharmacy At least one SMC brand OCP 84 na At least one SMC brand Condom 2 21 At least one SMC brand ORS 91 44 Number of Outlets 2400 4800 Use of Innovative Communication Channel for Strategic Behavior Change When social marketing began in Bangladesh, many were skeptical about the feasibility of large-scale information dissemination and advertising of contraceptive products. They were skeptical mostly for three reasons. First, Bangladesh is predominantly Muslim society in which reproductive health was not openly discussed. Second, much of the population was illiterate at that time with limited access to media. Third, the majority of the population was very poor and there were doubts that people could be persuaded to purchase contraceptives when these supplies were available free from other sources. To address the prevailing formidable situation in the mid seventies, SMC launched a strong and innovative communication program to facilitate and sustain behavior changes towards family planning and contraceptive use. The program is now recognized worldwide for its creative use of innovative channels to communicate generic family planning and health messages and to promote sales of branded products. All modern mass media communication channels including regional and national radio, television, and print media were being utilized from the very beginning. The products have been advertised on billboards, signs, buildings, water tanks, shop boards and banners, rickshaws, shopping bags, at sporting events, and through free promotional distribution. Riverboats carried Raja Condom logos on their sails. The Mobile Film Program (MFP) is a hallmark of social marketing in Bangladesh, and a major factor in making SMC the largest social marketing program in the world. The mobile van fleet presents audio-visual shows that reach hundreds of thousands in rural areas with education on health issues and advertisements of SMC’s products. A recently conducted study on MFP showed that 63 percent of the MFP viewers have learned new information on family planning, 53 percent learned new information on STD/AIDS and 32 percent learned new information on women trafficking watching mobile film program (MRC-MODE, 2007). The pharmacists and non-graduate medical practitioners are one of the major sources of health information and prescriber of medicine, particularly in rural and semi-urban areas. As a part of the comprehensive communication strategy, SMC provides training to approximately 17,000 health providers annually to strengthen their knowledge and skill in order to offer better over-the-counter services including counseling. Brands as Demand Drivers Market segmentation, effective positioning and brand development efforts continue to be a major part of SMC’s strategies, and the company now provides a diverse range of pills and condoms targeted at 3 specific market segments and supported with brand-specific advertising and promotion. The efforts have significantly contributed to increase brand awareness and brand loyalty among the target population. For example, Raja condom was introduced in 1976 and ultimately became synonymous with the word â€Å"condom† in Bangladesh with huge advertising and promotional efforts over the last 32 years. A study on Use of Contraceptive Among the Poor Couples in Bangladesh conducted by ACNielsen explored the reasons for using SMC OCP among the current SMC brand OCP users. About 61 percent SMC brand OCP contraceptive users mentioned the reason as it suits with body while 13 percent mentioned it is widely available, 8 percent mentioned that it is a good quality brand, 9 percent mentioned husband purchases it and 2 percent mentioned that they purchase it due to its lower price (ACNielsen, 2008). SMC sells its contraceptive product brands by positioning them at appropriate market segments. Target market for Raja and Hero condoms and Femicon and Femipil OCP are the lower income population. SOMA-JECT injectable and Panther condom are for the lower-mid level of the market, while Sensation nd U condoms, Minicon (progesterone only pill) and Nordette-28 oral pills are positioned at the slightly upper mid segment of the market. ORSaline-N, Monimix and safe delivery kit are positioned for all segments of the market. Table 2 shows different SMC brands with year of launching: Table 2: SMC brands, year of launching, and its positioning in the market. Products Brand Oral Contraceptive Nordette-28 Pill Femicon Femipill Minicon SOMA-JECT Injectable Condom ORS Micro nutrition Safe Delivery Kit Raja Panther Sensation U HERO ORSaline/ORSali ne-N ORSaline Fruity Monimix Safety Kit Year of Launch 1995 1976 1983 1992 2005 006 1983 Positioning Upper and middle segment Lower segment Lower segment All segments Lower and middle segment Lower segment Middle segment Upper segment Upper segment Lower segment All segments 2003 2008 2008 Upper segments All segments All segments 1996 2008 2000 1999 Knowledge Attitude Practice and Perception (KAPP) Study on OCP shows that the Married Women of Reproductive Age (MWRA) have a wider level of awareness of SMC brand OCP. Eight out of ten MWRA know Femicon brand while about half of the MWRAs know Nordette-28 brand. Those couples who know the brand have a very high level of quality perception regarding brand. Eighty-five percent of the MWRA who know Femicon brand mentioned that the brand is either very good or good while 92 percent of the MWRA who know Nordette-28 brand told that it is either very good or good quality OCP (RCS, 2007). Table 3 shows the quality perception on SMC brand OCP among the MWRA who know the brand: 4 Table 3: Quality Perception on SMC Brand OCP among MWRA who know the brand OCP brand of SMC Response Femicon Nordette-28 Minicon Very good 14. 8 10. 6 30. 3 Good 71. 3 81. 3 36. 9 Not so good not so 5. 4 3. 3 12. 9 bad Not good 1. 9 0. 8 1. 0 Don’t Know 6. 4 4. 1 18. 8 Number of MWRA 2045 597 287 Blue Star Social Franchising Program: Involvement of the Private Practitioners in the Public Health Priority Areas The Blue Star Program is an all out effort to bring the private sector health service providers (both graduate and non-graduate medical practitioners) into the public health program. The program works through a network of 3600 private medical practitioners. The purpose of this program is to address the unmet need of the target population by improving quality, awareness, accessibility, and affordability of priority public health services through the private health providers. SMC provide comprehensive training, commodity supply, promotional support and supervision monitoring to these Blue Star Providers. A Program Evaluation Study interviewed 1379 private sector health service providers – half of them were Blue Star Providers and the rest half was not affiliated with the Blue Star Franchising. The study reveals that knowledge level on contraception of Blue Star Providers is significantly higher than the non Blue Star Providers. For example, around 41% of non Blue Star providers have no knowledge on the side effect of injectable while the rate is less than one percent for Blue Star Providers (RCS, 2006). Currently injectable contraceptive is given along with other health services through this network. Next to the OCP, injectable is the most popular temporary contraceptive method in Bangladesh. According to Bangladesh Demographic and Health Survey (BDHS) 2007, 7% of the eligible couples are using Injectable contraceptive compared to 2. 6% in 1991. As BDHS 2007 shows, one out of five injectable users collect their supplies from private medical sector – graduate and non-graduate medical practitioners and pharmacies, which are considered as the outlets of Blue Star Franchising Program. Social Marketing of Micronutrient Product: A New Avenue in Child Health Program SMC has launched its Micronutrition program in Bangladesh through introduction of †MoniMix† – a branded micronutrient powder for simple and convenient in-home food fortification of complementary food to address childhood Iron Deficiency Anemia (IDA) in May 2008. Objective of the micronutrient program is to help improve nutritional status of under-five children, particularly of those with childhood IDA, to increase knowledge and awareness among parents and health service providers about the importance of micronutrient containing food and adequate dietary intake, and to promote exclusive breastfeeding and proper complementary feeding of nutrition rich foods. A KAPP study on Home Fortification of Complementary Food among the parents and caregivers of the children under 5 years found that nearly half of the respondents (47 percent) mentioned that they are aware about IDA while the rest (53 percent) admitted their complete ignorance on the issue 5 (ACNielsen, 2008). The findings of the study strongly justify the comprehensive awareness creation campaign on Micronutrition in general and IDA in particular which SMC has started. SMC Factory: Manufacturing ORS to Ensure Product Security In order to ensure the security of ever increasing demand of pre-packaged ORS, SMC has established its own very modern ORS manufacturing facility in 2004. This facility has certainly released SMC from complete dependency on contract manufacturers. The annual ORS production capacity of the factory is around 200 million sachets, and the factory produced 176 million sachets of ORSaline-N in FY 2007. The SMC factory complex is situated on 5. 9 acres of land at Bhaluka on the DhakaMymensingh highway. The factory complex includes raw materials and finished goods store, production unit, quality control labs, services and administration units. Machinery and equipments of the SMC factory are of latest technology and in particular, the sachet machine is state-of-art. The Future: Journey Towards Sustainability SMC is seeking to increase its contribution to the achievement of national health objectives through significant expansion in the services it provides and the products it sells, while enhancing its organizational sustainability through increased revenues and improved management. Over the past years, SMC has steadily improved its cost recovery, which was 74 percent in 2007. Eventually, SMC endeavors to become a self-reliant social marketing company with minimum level of donor assistance. However, the products that are positioned for the lower segment – one condom, one pill and one injectable – would continue as a part of SMC’s social commitment to serve the less privileged and vulnerable groups. Reference 1. ACNielsen Bangladesh, â€Å"Knowledge, Attitude Perception and Practice (KAPP) Study on Home Fortification of Complementary Food†, 2008, Conducted for Social Marketing Company 2. ACNielsen Bangladesh, â€Å"Retail Audit Report on OCP, Condom and ORS†, April 2008 Conducted for Social Marketing Company 3. ACNielsen Bangladesh, â€Å"Use of Contraceptive Among the Poor Couple of Bangladesh†, 2008 Conducted for Social Marketing Company 4. Eve, E. Epstein, â€Å"SMC Story: The History of Social marketing Company†, 2006 written for Social Marketing Company . Institute of Public Health and Nutrition (IPHN), Government of Bangladesh, â€Å"National Strategy for Anemia Prevention and Control in Bangladesh†, 2007 6. MRC-MODE Limited â€Å"Study on Mobile Film Program†, 2007, Conducted for Social Marketing Company 7. National Institute of Population Research and Training (NIPORT), Mitra and Associates, and ORC Macro, â€Å"Preliminary Report on Banglad esh Demographic and Health Survey 2007†, 2007. 8. Noel Capon and Wilfried R. Vanhonacker, â€Å"The Asian Marketing Casebook†, 1999 9. Philip D. Harvey, â€Å"Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World†, 1999 10. Pathway â€Å"Availability and Market Penetration Study of SMC Products†, 2007, Conducted for Social Marketing Company 11. Research and Computing Services (RCS) Limited, â€Å"Knowledge, Attitude Perception and Practice (KAPP) Study on Oral Contraceptive Pill among the Married Women of Reproductive Age† 2007, conducted for Social Marketing Company 6 How to cite Social Marketing Company (Smc), Papers

Non-Conformism Is the Refusal to Conform free essay sample

Non-conformism is the refusal to conform to common standards, conventions, rules, customs, traditions, norms or laws. The bravest act of non-conformism I’ve seen would have to be, Malcolm X. During his life, Malcolm went from being a drug dealer and burglar to one of the most prominent Black Nationalist leaders in the United States; he was considered by some as a martyr of Islam and a champion of equality. As a militant leader, Malcolm X advocated black pride, economic self-reliance, and identity politics. He ultimately rose to become a world-renowned African American/Pan-Africanist and human rights activist. Throughout his life Malcolm X went through many transformations and through them all he still did not conform to what society expected of him. Malcolm (Little) X preached what he believed about racism, discrimination, and segregation. He went through many changes in his fight for equality. The three transformations that really changed the way Malcolm thought and preached where his transformation in prison, his transformation into the Islamic religion (following Elijah Muhammad), and the biggest transformation of all, his pilgrimage to Mecca. We will write a custom essay sample on Non-Conformism Is the Refusal to Conform or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Malcolm had a lot of respect from those who believed in what he was preaching. He was a man who knew what he wanted and was going to change the way things were. Malcolm did not have the odds to make something of himself. He overcame those odds and became one of the most inspiring and important people in the struggle for equality. Every one should learn from the way Malcolm turned his life around for the better and how he made an impact on those around him. Malcolm (Little) X is definitely one of the people who made the biggest impact on the 20th Century. We have come along way since Malcolm’s assassination in the struggle for quality. We still have a ways to go before his final goal is reached.